Privacy Policy
PRIVACY
Privacy Policy Website
We would like to inform you below about the processing of personal data when using our website.
Responsible
African aura is responsible for this website . Further information about our company can be found in our imprint .
access data​
When you visit our website, personal data is also processed. In order for the pages to be displayed in your browser, the IP address and other information about the browser of the end device used must be processed. The following data is logged:
-
IP address of the calling computer (for a maximum of 7 days)
-
Operating system of the calling computer
-
Browser version of the calling computer
-
Name of retrieved file
-
Date and time of retrieval
-
Amount of data transferred
-
Referring URL
The IP address will be deleted from all systems used in connection with the operation of this website after 7 days at the latest. We can then no longer establish a personal reference from the remaining data. The above personal data is processed for the purpose of ensuring the confidentiality and integrity of the personal data processed with our IT systems. Another purpose is to correct errors on our website. The legal basis for the data processing described above is Art. 6 (1) (f) GDPR. Our interest within the meaning of Art. 6 Para. 1 lit. f) is the operation of this website and the implementation of the protection goals of confidentiality, integrity and availability of the data.
contact form
We offer a contact form on our website, which you can use to request information about our services or to contact us in general. In addition to the voluntary information and your message content, we require you to provide the following information:
-
company
-
salutation
-
Surname
-
E-mail address
We need this information to process your request, to address you correctly and to send you an answer. Inquiries received via the contact form on our website are usually stored in our CRM system. The CRM system is regularly checked to see whether data can be deleted. If data is no longer required in the context of a customer or prospective customer relationship or if the customer's conflicting interests prevail, we will delete the data in question, provided that there are no legal storage obligations to the contrary. The legal basis for this data processing is Article 6 Paragraph 1 Letter f) GDPR. Our interest within the meaning of Article 6 Paragraph 1 Letter f) lies in communication with customers and interested parties.
request for information material
On our website we offer forms for requesting further information (e.g. studies, white papers or similar), which we offer you to download. We provide this information material as a contractual service in accordance with our terms of use/terms and conditions, whereby the provision of your data for processing for advertising purposes and the consent to the newsletter being sent represent the contractual consideration. This includes the following information:
-
company
-
salutation
-
Surname
-
E-mail address
-
phone number
The purpose of processing this data is to use it for advertising purposes, in particular to optimize our offers with regard to your personal interests. If you do not provide this data, which you are obliged to provide based on the contractual agreement, we reserve the right that the requested information (white paper, etc.) is not available.
Inquiries received via the information request on our website are usually stored in our CRM system. The CRM system is regularly checked to see whether data can be deleted. If data is no longer required in the context of a customer or prospective customer relationship or if the customer's interests to the contrary prevail, then we will delete the data in question, provided that there are no legal storage obligations to the contrary.
The legal basis for this data processing is Article 6 Paragraph 1 Letter b) GDPR with regard to data processing for advertising purposes and Article 6 Paragraph 1 Letter a) GDPR with regard to the sending of newsletters.
Voluntary information
If you provide us with data voluntarily, for example in forms, and this is not required for the fulfillment of contractual obligations, we process this data on the basis that we assume that the processing and use of this data is in your interest.
Newsletter
So that we can inform you about the latest news and information by e-mail, telephone and post, we store your e-mail address and other voluntarily provided data when you register until further notice, for example for the targeted selection of the topics that are relevant for you are relevant. For security reasons, your IP address and the time of registration or confirmation will also be saved. As soon as you have entered and sent your registration data for African Aura, we will send you an e-mail to confirm and activate your free subscription by clicking on it (“double opt-in”). You will only receive the African Aura newsletter after confirmation. The stored data will only be used by African aura for the specified purposes and will not be passed on to third parties. You can unsubscribe at any time. You will find a link to unsubscribe in every e-mail. Statistical evaluations of usage data are possible via the newsletter. To do this, we record both the openings of the e-mail and the internal clicks. This information is used to make the content of the newsletter more exciting and relevant and to measure the success of the marketing campaigns. A transmission of this information to third parties does not take place. The legal basis for this tracking is Art. 6 Paragraph 1 lit. f) GDPR, our interest lies in the optimization of our offers and the content and technical optimization of our newsletter. As the recipient, you have the option to object to this form of data collection at any time. You can change the tracking setting at the end of each email.
The legal basis for this data processing is Article 6 Paragraph 1 Letter f) GDPR in conjunction with Section 7 UWG. Our interest within the meaning of Article 6 Paragraph 1 Letter f) is the administration and dispatch of our newsletter.
cookies
Cookies are used on our website. Cookies are small text files that are stored on your end device via your browser. The cookies are required to enable certain functions of our website and to increase user-friendliness. On the one hand, we use session cookies, which are automatically deleted from your browser immediately after you have finished visiting the website. In the area of ​​web analysis, we also use persistent cookies.
You have the option of preventing the setting of cookies by making the appropriate settings in your browser. However, we would like to point out that the use of our website may then only be possible to a limited extent. Cookies do not install or start any programs or other applications on your computer.
The legal basis for the use of technically required cookies is Article 15, Paragraph 1, Clause 1 of the German Telemedia Act ("TMG") and Article 6, Paragraph 1, Letter f) GDPR to safeguard our legitimate interests. In particular, our legitimate interests lie in being able to provide you with a technically optimized, user-friendly and needs-based website and in guaranteeing the security of our systems. Otherwise, we use cookies on the basis of your consent in accordance with Article 6 Paragraph 1 Letter a) GDPR.
If we use cookies based on your consent, you can revoke your consent at any time with effect for the future, e.g. B. by adjusting your cookie settings. Your revocation does not affect the legality of the processing that has taken place up to the revocation.
You can change or revoke your consent in our cookie declaration here at any time .
Google Analytics
Due to our legitimate interests in optimizing and analyzing our online offer within the meaning of Article 6 Paragraph 1 lit. f. GDPR, this website uses the "Google Analytics" service, which is provided by Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) is offered. The service (Google Analytics) uses "cookies" - text files that are stored on your device. The information collected by the cookies is usually sent to a Google server in the USA and stored there.
IP anonymization takes effect on this website. The IP address of the user is shortened within the member states of the EU and the European Economic Area and in the other contracting states of the agreement. Only in individual cases will the IP address first be transmitted unabridged to a Google server in the USA and shortened there. This shortening eliminates the personal reference to your IP address. The user's IP address transmitted by the browser is not combined with other data stored by Google.
As part of the agreement on the order data agreement, which we as the website operator have concluded with Google Inc., they use the information collected to evaluate website usage and website activity and provide services related to internet usage.
The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, e.g. B. to create reports on the activity on the website in order to improve our online offer.
As described under "Cookies" above, you have the option of preventing cookies from being stored on your device.
You can also use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. The following link takes you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively, by clicking on this link, you prevent Google Analytics from collecting data about you within this website. By clicking on the link above, you download an "opt-out cookie". Your browser must therefore always allow the storage of cookies. If you delete your cookies regularly, you will need to click the link again each time you visit this website.
​
LinkedIn Insight tag
We use so-called conversion tracking with LinkedIn Insights Tag, a tool from LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland, on our website, in which LinkedIn's "Insight Tag" is integrated on our website. When the page is accessed, a cookie is set on your end device by LinkedIn.
This informs LinkedIn that you have visited our website. In this context, your IP address, the times of the visit, page views and events such as the playing of videos will be collected. This serves the purpose of constantly optimizing the use of our website through statistical analysis. We learn, for example, via which LinkedIn ad or interaction on LinkedIn you came to our website and are thus able to better control the display of our advertising.
For more information on conversion tracking, see https://www.linkedin.com/help/linkedin/answer/67595/linkedin-conversion-trackingoverview . Please note that the data can be stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes. For more information, see LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy (link is external). You can prevent LinkedIn from analyzing your usage behavior and displaying interest-based recommendations via https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out (link is external).
USE OF SOCIAL MEDIA PLUGINS
Plugins from the social network Facebook are integrated on our website (Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2 Ireland). You can recognize the plugins by the Facebook logo. If you visit one of our pages that contains such a plugin, your browser establishes a direct connection with the Facebook servers. Facebook receives the information that you have visited our site with your IP address. If you are logged into Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example by clicking on the "Like" button or making a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there. Since this transmission is direct, we do not receive any knowledge of the transmitted data. Information on the purpose and scope of data collection by Facebook, the further processing and use of the data by Facebook and your rights in this regard and setting options for protecting your privacy can be found in Facebook's data protection information at http://de-de.facebook.com/privacy/explanation.php
If the person concerned is logged in to LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of the respective stay on our website. This information is collected by the LinkedIn component and assigned to the respective LinkedIn account of the person concerned by LinkedIn. If the person concerned clicks on a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and saves this personal data.
LinkedIn always receives information via the LinkedIn component that the person concerned has visited our website if the person concerned is logged in to LinkedIn at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before accessing our website.
At https://www.linkedin.com/psettings/guest-controls LinkedIn offers the possibility to unsubscribe from e-mail messages, SMS messages and targeted ads as well as to manage ad settings. LinkedIn's applicable data protection regulations are available at https://www.linkedin.com/legal/privacy-policy . LinkedIn's Cookie Policy is available at https://www.linkedin.com/legal/cookie-policy .
Plugins from the social network XING are integrated on our website. XING is an Internet-based social network that enables users to connect with existing business contacts and establish new business contacts. The operating company of XING is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany. Every time one of the individual pages of this website is called up, on which a XING component (XING plug-in) has been integrated, the Internet browser on the data subject's device is automatically prompted by the respective XING component to display the corresponding XING component to download XING. Further information on the XING plug-ins can be found at https://dev.xing.com/plugins be retrieved. As part of this technical process, XING is informed which specific subpage of our website is visited by the person concerned.
If the person concerned is logged in to XING at the same time, XING recognizes which specific subpage of our website the person concerned is visiting each time the person concerned calls up our website and for the entire duration of their stay on our website. This information is collected by the XING component and assigned by XING to the respective XING account of the data subject. If the person concerned clicks on one of the XING buttons integrated on our website, for example the "Share" button, XING assigns this information to the personal XING user account of the person concerned and stores this personal data.
XING always receives information via the XING component that the person concerned has visited our website if the person concerned is logged in to XING at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the XING component or not. If the data subject does not want this information to be transmitted to XING, they can prevent the transmission by logging out of their XING account before accessing our website.
The data protection regulations published by XING, which can be accessed at https://www.xing.com/privacy , provide information about the collection, processing and use of personal data by XING. XING has also published data protection notices for the XING share button at https://www.xing.com/app/share?op=data_protection .
INTEGRATION OF VIDEOS
YouTube
We embed the videos from the "YouTube" platform provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Data protection:
https://www.google.com/policies/privacy/
Opt out:
https://adssettings.google.com/authenticated .
vimeo
Plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. Each time you visit a page that offers one or more Vimeo video clips, a direct connection is established between your browser and a Vimeo server in the USA. Information about your visit and your IP address is stored there. By interacting with the Vimeo plugins (e.g. clicking the start button), this information is also transmitted to Vimeo and stored there.
If you have a Vimeo user account and do not want Vimeo to collect data about you via this website and link it to your member data stored on Vimeo, you must log out of Vimeo before visiting this website.
The data protection declaration for Vimeo with more detailed information on the collection and use of your data by Vimeo can be found at http://vimeo.com/privacy.
In addition, Vimeo calls the Google Analytics tracker via an iFrame in which the video is called up. This is Vimeo's own tracking, to which we have no access. You can prevent tracking by Google Analytics by using the deactivation tools that Google offers for some internet browsers. Users can also prevent the data generated by Google Analytics and related to their use of the website (including their IP address) being sent to Google and the processing of this data by Google by using the browser plug-in available under the following link download and install: 
 http://tools.google.com/dlpage/gaoptout?hl=de
Purposes of processing personal data
We process the aforementioned data for the operation of our website and for the fulfillment of contractual obligations towards our customers.
In the case of inquiries from you outside of an active customer relationship, we process the data for sales and advertising purposes. You can object to the use of your personal data for advertising purposes at any time.
recipients of data
Personal data that you provide to us will not be passed on to third parties. In particular, your data will not be passed on to third parties for their advertising purposes.
However, we may use service providers to operate this website or for other products from us. Here it can happen that a service provider gains knowledge of personal data. We select our service providers carefully - especially with regard to data protection and data security - and take all the measures required under data protection law for permissible data processing.
No data processing outside the EU
African aura does not process personal data in third countries.
Data Protection Officer
​
Your rights as a data subject
You have the right to information about the personal data concerning you. You can contact our data protection officer or us directly for information at any time.
In the case of a request for information that is not made in writing, we ask for your understanding that we may then request evidence from you that proves that you are the person you say you are.
Furthermore, you have the right to correction or deletion or to restriction of processing, insofar as you are legally entitled to this.
Furthermore, you have a right to object to the processing within the framework of the legal requirements. The same applies to a right to data portability. Feel free to contact us by email!
If we process your personal data on the basis of consent , you have a right of withdrawal with regard to the consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation.
You have the right to complain to a data protection supervisory authority about our processing of personal data . You can do this, for example, at the supervisory authority responsible for African Aura
The state commissioner for data protection and freedom of information in Baden-Württemberg
Website with further contact details: https://www.baden-wuerttemberg.datenschutz.de/
Changes to this privacy notice
We revise this data protection notice when changes are made to this website or for other reasons that make this necessary.
Impressum
​
Saima Lazar
African Aura Agency​
Enterprise number 2022/838855/07
South Africa